⏫ Layering sales onto a bottom-up self-serve product

“Bottom-up” (or “product-led”) B2B growth is a hot topic in early-stage circles these days, and it makes sense why. A self-serve (“easy-in”) entry motion, that’s later combined with a strong direct sales motion, can make for explosive revenue growth as shown by IPO’d exemplars Zoom...

This post is for subscribers only

Already have an account? Sign in.
Lenny Rachitsky

Lenny Rachitsky

Writing • Angel investing • Advising

Subscribe to Minato Ventures

Sign up now to get access to the library of members-only issues.
Jamie Larson