🔨 Marketing: Picking a wedge

The wedge metaphor to me is most useful in making sure you’re not a blunt instrument trying to chop into a market by being everything for everyone, but instead the sharp blade with an extraordinary focus on a specific persona/use case to start.

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Bora Savas

Bora Savas

Managing partner at Minato.vc, co-founder at Zebramo Inc. (C2C marketplace), ex-Beenos, previously founded Cloudoq (acquired).
📍 Tokyo

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Jamie Larson
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