🧠 Strategy and tactics for increasing conversion

Increasing conversion (a.k.a fix the “leaks” in your funnel, get it?) is one of the highest ROI investments a growth team can make, particularly once you’ve got your top-of-funnel growth engines (e.g. paid, SEO, referrals) up and running.

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Lenny Rachitsky

Lenny Rachitsky

Writing • Angel investing • Advising

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Jamie Larson