The product adoption curve is a marketing and social science concept that was developed by Everett Rogers in his book Diffusion of Innovations. It is an excellent framework for positioning your product to increase the probability of its success. Understanding how consumers adopt products will help you to identify where your product will find the most potential customers and monitor their interest over time.
How to Position Your Product for Success …
The product adoption curve is a marketing and social science concept that was developed by Everett Rogers in his book Diffusion of Innovations. It is an excellent framework for positioning your product to increase the probability of its success. Understanding how consumers adopt products will help you to identify where your product will find the most potential customers and monitor their interest over time.