Mastering the Viral Loop: A Startup’s Secret Weapon for Exponential Growth
Today, I'd like to discuss a phenomenon that's particularly fascinating to me and crucial for startups aiming to achieve substantial growth - the Viral Loop.
Bora Savas
How to achieve product-led growth?
Product-led growth is a strategy used to drive exponential growth by focusing the business around the product and creating growth opportunities through it. In other words, It's a concept that aims for growth by adding sales and marketing functions to the product itself.
C2Cマーケットプレイスにおける「鶏と卵」の問題を解決するには？
マーケットプレイスは、しばしば売り手、買い手双方の条件を考慮して、当事者同士の仲人的な役割を担い、買い手が欲しいものを見つけ、売り手が需要を満たせるようにする必要がある。つまり、マーケットプレイスが機能するためには、十分な供給と十分な需要があり、それらが同時に起こる必要がある。
そのプロダクトは本当に製品と市場の適合性があるか？
🇺🇸 English version is here
製品と市場の適合性を見つけたと思い込んでいたが実はそうではなかった、という起業家の話は、これまでに幾度となく聞いてきた。これは様々な理由で大きな問題であるが、一番の問題点は、意思決定の過程において指針となるはずの、必要なアドバイスやフィードバックを得ることができなくなるということだ。
製品と市場の適合性とは?
製品と市場の適合性とは、ビジネスにおいて、未だ十分なサービスが提供されていない市場の問題を解決するプロダクトを開発した、その瞬間に初めて見られるものである。製品と市場の適合性を確認する方法は色々ある。基本的には、人々がその製品を使い（そして、それにお金を払ってもいいと思っている）、それに満足しているかどうかが指標となる。安定した成長が見られ、収益や顧客維持率も増加していなければならない。製品と市場の適合性という概念は、理論的にはシンプルだが、実現はそう簡単とは言えないだろう。多くの企業が、間違った方向に進んでいることに気づいたときにはすでに手遅れとなっている。一度立ち止まって進捗状況を確認するのに最適なタイミングは
Picking the right financing instrument for your business
As an entrepreneur, picking the right financing instrument is critical to a startup’s success, and founders should be thinking about which one is right for their company.
Venture Capital at a glance
There are many reasons why entrepreneurs should know about venture capital.
Team building and company culture
You don’t need great ideas to be a great leader. You just need to be able to hire the right people and execute. As long as you have the right people and great company culture, you can get the best results, even if the initial idea is wrong.
What problem are you solving in your startup?
As a startup, you are solving a problem. That problem might be a new product or service that meets a need in the market, or it might be a new way of doing something more efficient or effective than the current options. You have to be clear about it.
How to solve the Chicken-and-Egg problem for a C2C marketplace?
Marketplaces often take on the role of a matchmaker and need to make sure that buyers find what they want and sellers can meet demand. That means there needs to be enough supply and enough demand and those things need to happen simultaneously for marketplaces to work.
Do you really have product-market fit?
🇯🇵 Japanese version is here
I’ve heard from too many founders who mistakenly believe they’ve found product/market fit when it turns out they haven’t. This is a huge problem for all sorts of reasons, but mainly because it prevents them from getting the needed advice and feedback
How to validate your business idea
Entrepreneurs often find it challenging to validate their business ideas and figure out the best way to present their idea for validation. I'll try to help you navigate through the process of finding the right validation methods and getting your idea validated.
Introduction to the validation process
Validating your business
How to get your initial users and grow 🚀
Imagine you are starting a new company with no users. It's not possible, right? Not if you know the right techniques to use! In this blog post, I'm going to show you some ways to get your first 100 or 1000 users.
Design the first user experience 🎨
Many startups spend
How to Position Your Product for Success - The Product Adoption Curve
The product adoption curve is a marketing and social science concept that was developed by Everett Rogers in his book Diffusion of Innovations. It is an excellent framework for positioning your product to increase the probability of its success. Understanding how consumers adopt products will help you to identify where